From Silicon Valley to Eco Entrepreneur
How it all started
I have always loved animals and nature. When growing up, animals were a part of our family. We had pets at home and my mom also took care of many other animals in our neighborhood. But at the same time I was also eating meat, that was normal and I totally wasn’t aware of the impact. I had other priorities. After I graduated I started working in the advertising business. I worked my ass off for companies like Coca Cola and Heineken. At some point, I realized that I could much better spend all my efforts on working for companies that do something good. No more bullsh*t jobs for me!
That’s how I finally ended up at Tesla in California, where I was helping to drive the global transition to sustainable transport. This transition is extremely important, but can’t be realized overnight. When I found out that the meat industry produces even more CO2 emissions than all transport combined (!), I realized how much impact you can have as an individual person – by simply switching to a plant-based diet. So that’s what I did and I have never felt so good!
Coconut bowls with a positive message
Workshop & Talks
To make an even bigger impact, I give workshops and talks about living an eco-positive life. I am a certified trainer of “The Hidden Impact” (De Verborgen Impact) and climate coach at Carbon Conversations (Klimaatgesprekken).
During my workshops & talks, I provide insights on our “hidden” impact on the planet and I help participants to create a plan for their Eco-Positive Life.
Via Plant Ahead I want to help build an Eco-Positive future, for the people, the animals and the planet. I think we have lost the connection with the ecosystem. But as soon as we start seeing ourselves as part of the ecosystem again, we will automatically make better decisions. ECO not EGO. It’s an important message that I am trying to spread via everything I do.
Founder & Eco-Positive Speaker