From Silicon Valley to Eco Entrepreneur
How it all started
I have always loved animals and nature. When growing up, animals were a part of our family. We had pets at home and my mom also took care of many other animals in our neighborhood. But at the same time I was also eating meat, that was normal and I totally wasn’t aware of the impact. I had other priorities. After I graduated I started working in the advertising business. I worked my ass off for companies like Coca Cola and Heineken. At some point, I realized that I could much better spend all my efforts on working for companies that do something good. No more bullsh*t jobs for me!
That’s how I finally ended up at Tesla in California, where I was helping to drive the global transition to sustainable transport. This transition is extremely important, but can’t be realized overnight. When I found out that the meat industry produces even more CO2 emissions than all transport combined (!), I realized how much impact you can have as an individual person – by simply switching to a plant-based diet. So that’s what I did and I have never felt so good!
Coconut bowls with a positive message
To make more impact, I have another company The Footprint Challenge. We offer organisations a 40-day sustainability programme that challenges employees to reduce their footprint and grow their handprint. Do you want to make impact together with your colleagues? Check out our website or email me at [email protected]challenge.nl.
Plant-based & Sustainable Future
I want to help build a plant-based and sustainable future, for the people, the animals and the planet. I think we have lost the connection with the ecosystem. But as soon as we start seeing ourselves as part of the ecosystem again, we will automatically make better decisions. By taking small steps you can already make a big impact. Start today!
Founder Plant Ahead